How to Thrive in the Next Economy: Designing Tomorrow’s World Today

A visionary yet practical guide to building a more sustainable future, by one of the leading voices of the environmental movement today. Marvelling at the power of small actions to transform the bigger picture, Thackara believes that a great transition is under way. It’s the end of one civilization – but the birth of another

Is there no escape from an economy that devours nature in the name of endless growth? John Thackara’s answer is a rousing ‘yes, there is!’ Drawing on a lifetime of travel in search of real-world alternatives that work, he describes in this book how communities the world over are creating a replacement economy from the ground up.

Each chapter is devoted to the creative ways people in diverse contexts tackle timeless needs: restoring the land, sharing water, making homes, journeying, growing food, designing clothes, caring for each other. From Bali to Brazil, as well as Delhi, London, and California, Thackara writes of soil restorers and river keepers, seed savers and de-pavers, cloud commuters and e-bike couriers, care farmers, food system curators, Fibreshed stewards, money designers and more.

Read together, these encounters add up to a joyful new story about what an economy is actually for. In place of an obsession with stuff, money and endless growth, this book describes social practices that cherish all-of-life, not just human life.